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Sport England Strategy 2016 – 2021

Recently, Sport England released their new strategy for 2016-212, Towards an Active Nation.  This follows the launch of the Government’s new Sports Strategy at the end of last year, as well as a detailed consultation process (which the Youth Sport Trust contributed to).  Their strategy is available on their website (https://www.sportengland.org/news-and-features/news/2016/may/19/sport-england-triples-investment-in-tackling-inactivity/).

I draw your particular attention to some specific highlights:

  • Dedicated funding to get children and young people active from the age of five, including a new fund for family-based activities
  • Offering training to at least two teachers in every secondary school in England to help them better meet the needs of all children, irrespective of their level of sporting ability
  • Working with the sport sector to put customers at the heart of everything they do, using research and the principles of behaviour change to inform their work
  • Piloting new ways of working locally by investing in up to 10 places in England – a mix of urban and rural areas
  • Investing up to £30 million in a new volunteering strategy, enabling more people to get the benefits of volunteering and attracting a new, more diverse range of volunteers
  • Helping sport keep pace with the digital expectations of customers
  • Working closely with National Governing Bodies of sport and others who support people who already play regularly, to help them become more efficient, sustainable and diversify their sources of funding.

Equally, they have released very top line information about the review of their investment programmes which, for 2016-2021, have been reduced in number to the following 7, with more detail expected over the coming months:

  • Tackling inactivity – to help the 28 per cent of people in England who don’t do any sport or physical activity
  • Children and young people – to work with children from the age of 5 to increase children’s basic competence and enjoyment
  • Volunteering – focusing on the motivations and needs of the volunteers so that volunteering in sport attracts more people from a wider range of backgrounds
  • Taking sport and activity into the mass market – focusing on the sports and activities that have mass appeal and can get large numbers of people active
  • Supporting sport’s core markets (including talented athletes) – supporting those who already have a strong affinity for sport in a more efficient and sustainable way
  • Local delivery – exploring new ways of working locally by investing in up to 10 specific areas to pilot new, more joined up approaches to getting people active
  • Creating welcoming sports facilities – with a new Community Asset Fund, and continuing its successful Strategic Facilities Fund, prioritising multi-sport facilities and, wherever possible, co-locating them with other local services.
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